Claude Prompts for Marketers: 7 Templates That Work

1. The ad copy prompt

Use this for Meta, Google, or LinkedIn ad variations.

"Write 5 short ad headlines (under 40 characters) and 3 body variations (under 125 characters) for [product/service]. The audience is [who they are and what problem they have]. The tone is [direct, warm, urgent, playful]. Do not use the words guarantee, free, or best. Focus the angle on [the one benefit that matters most to this audience]."

Naming the forbidden words matters. Claude will default to guru-style language (skyrocket, secret, revolutionary) unless you rule it out up front.

2. The email sequence prompt

"Write a 4-email welcome sequence for new subscribers to [newsletter/product]. Email 1 delivers [the lead magnet or first value]. Email 2 addresses the objection that [specific objection]. Email 3 shares a specific example of [result or use case]. Email 4 makes an offer for [product] with a clear single call to action. Keep each email under 200 words. Write in first person as if I wrote it myself."

Breaking out what each email needs to accomplish, instead of just saying "write a welcome sequence," is what keeps the four emails from repeating the same point four times.

3. The positioning prompt

"I sell [product/service] to [audience]. My main competitors are [names or types of competitor]. Write 3 different positioning statements, each under 2 sentences, that explain why someone should choose me over those alternatives. Do not use comparison words like better or superior. Instead show the specific difference in what the product does."

Asking for 3 versions instead of 1 is deliberate. The first version Claude gives you is usually the most generic. Comparing three side by side makes the generic one easy to spot and discard.

4. The content brief prompt

"Create a content brief for a blog post targeting the search term [keyword]. Include: the searcher's likely intent, 3 questions the post must answer, a suggested H1 and 4 H2 subheadings, and one internal linking opportunity to [existing page or topic]. Do not write the full article, only the brief."

Stopping Claude before it writes the full article keeps you in control of the actual argument and sourcing, which matters more for search and AI-citation performance than for speed.

5. The social caption prompt

"Write 5 caption options for a [platform] post announcing [what you are announcing]. Audience is [who follows this account]. One caption should ask a question, one should state a specific number or result, one should be a single short sentence. Do not use emoji unless I ask for them. Do not use hashtags in the caption itself, list them separately at the end."

6. The objection-handling prompt

"List the top 5 objections a potential customer would have before buying [product], based on what it costs and what it requires them to do. For each objection, write a 2 to 3 sentence response I could use in a sales email or FAQ. Be honest about real limits of the product, do not talk me out of a real objection with a fake claim."

This is the prompt most marketers skip, and it produces the most useful output. Claude is good at generating objections you have not thought to write down yet, especially ones about price and time investment.

7. The rewrite-in-my-voice prompt

"Here are 3 examples of copy I have written and approved before: [paste examples]. Rewrite the following draft to match that voice, keeping the same information: [paste draft]."

This is the single most effective prompt for consistency across a team. Describing a tone in adjectives ("friendly but professional") gives Claude much less to work with than 3 real paragraphs it can pattern-match against.

Where these prompts stop being enough

Claude does not know your current campaign performance, your CRM data, or which version of an ad already ran and underperformed, unless you paste that information into the conversation yourself. It cannot check current platform character limits or ad policy language for you with certainty, those change and should be confirmed against the platform's own current documentation before you publish. And it will write confidently in a voice you did not ask for if you skip the tone instruction, so the tone line in each template above is not optional if brand consistency matters to you.

Questions marketers ask before trying this

Do I need to know how to code to use these prompts?

No. Every prompt here is plain English. You paste it into Claude, fill in the bracketed details about your product or audience, and read the output.

Can Claude write ad copy that is ready to publish as is?

Treat the output as a strong first draft, not a final ad. Check every claim against what your product actually does, and check platform-specific rules (character limits, restricted words) before you submit it.

Will the same prompt work in ChatGPT?

Mostly yes, the prompt text itself is not tool-specific. What differs is how much you need to spell out. Claude tends to follow a structured brief closely, so the more detail you put in the brackets, the more consistent the output.

How long should a good marketing prompt be?

Long enough to remove guessing. A one-line prompt makes Claude guess your audience, tone, and format. A prompt with product, audience, tone, format, and constraints spelled out removes that guessing and cuts revision rounds.

Should I give Claude examples of my past ads or emails?

Yes, when tone matching matters. Paste two or three real examples of copy you have approved before, then ask Claude to match that voice for the new piece. This works better than describing the tone in adjectives.